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Cookies are small text strings that the sites visited by the user send to his terminal (usually to the browser), where they are stored and then re-transmitted to the same sites at the next visit by the same user. While browsing a site, the user may also receive cookies on his terminal that are sent from different sites or web servers ("third parties"), on which some elements may reside (images, maps, sounds, links to pages of other domains) present on the site that the same is visiting. Two main categories are identified: "technical" cookies and "profiling" cookies. 

1) Technical cookies

They are used for the sole purpose of "carrying out the transmission of a communication over an electronic communications network, or to the extent strictly necessary for the provider of an information society service explicitly requested by the subscriber or user to provide such service" (art. 122, paragraph 1, of the Code regarding the protection of personal data). They are not used for other purposes and are normally installed directly by the owner or manager of the website. They can be divided into navigation or session cookies, which guarantee normal navigation and use of the website (allowing, for example, to make a purchase or authenticate to access reserved areas); analytics cookies, assimilated to technical cookies if used directly by the site manager to collect information, in aggregate form, on the number of users and how they visit the site itself; functionality cookies, which allow the user to navigate according to a series of selected criteria (language, products selected for purchase) to improve the service provided. User consent is not required for the installation of these cookies, while the obligation to provide information pursuant to art. 13 of the Code regarding the protection of personal data, which the site manager, if he uses only such devices, can provide in the manner he deems most suitable. 

2) Profiling cookies

Profiling cookies are aimed at creating profiles relating to the user and are used to send advertising messages in line with the preferences expressed by the user when browsing the internet. European and Italian legislation requires that the user must be adequately informed about their use and thus express their consent.
The art refers to them. 122 of the Code where it provides that "the storage of information in the terminal device of a contractor or user or access to information already archived is permitted only on condition that the contractor or user has expressed his/her consent after being been informed using the simplified procedures referred to in article 13, paragraph 3". (art. 122, paragraph 1, of the Code regarding the protection of personal data).

3) Third-party cookies for marketing/retargeting

Third-party cookies are used by third-party companies and allow the user to view advertising banners on other affiliated sites showing the latest products displayed on the site Furthermore, while browsing the website these cookies are used to make you view products that may interest you and similar to those seen previously.

How to disable cookies?

Most of browsers (Internet Explorer, Firefox, Chrome, etc.) are configured to accept cookies. The cookies stored on the hard disk of your device can however be deleted and it is also possible to disable cookies by following the instructions provided by the main browsers, at the following links:






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